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Hello, my name is Shamin, founder of Coach To Perform. I began my career in coaching as a Store Manager for the Zara group. On to leadership positions at international companies such as H&M, Zalando and Axel Springer, I grew more passionate about coaching individuals, managers and teams in how to achieve and sustain peak performance.

I was born in the Canary Islands to second generation immigrant parents. My Spanish nationality, Indo-Chinese heritage and passion for travel have broadened my perspectives allowing me to fuse together different cultures from around the world to create my own.

Coach To Perform was made for you. Sometimes the journey here was effortless, other times I struggled to move ahead. With the understanding that we were never meant to succeed in life alone, Coach To Perform is here. And so with a full heart, I humbly dedicate this space to you.

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Coaching method

At Coach To Perform we use a Strengths-based coaching approach coupled with Cognitive Behavioral Therapy to increase awareness and facilitate lasting behavioral change.

Certified in several schools of thought, when necessary, I support my clients with Hypnotherapy and Neuro-Linguistic Programming to help them achieve a natural state of focused attention. These techniques have proven effective when dealing with severe setbacks and habit installation. 

Languages and Location

Based in Berlin, I coach fluently in English and Spanish, both in person and online via Zoom. If you would like your coaching to take place in German please use the contact page or book a free consultation so we can assess your needs and provide a personalized offer. 

Team sessions are available at international locations. For a quote please use the contact page or book the Team Session service to receive a free consultation where we can discuss your needs. 

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